19.10.2017 | 16:05 - 16:45 di_mad - Main Stage

Designing for customer delight

Jason Bates | Interview

19.10.2017
  • Design

Speakers

  • Rob Brown

    BBVA’s GLOBAL HEAD OF MARKETING, DESIGN AND RESPONSIBLE BUSINESS

    Rob Brown is currently BBVA’s Global Head of Marketing, Design and Responsible Business. Rob was initially brought on board in September 2016 to lead the Global Design Team, a team of 150 highly skilled designers in 11 countries. He was then tasked with merging Marketing and Responsible Business (BBVA’s citizenship agenda) into Design to create a new combined team in November 2016. With the team in place and a significant growth plan, Rob now leads the design strategy of the Global BBVA brand across all platforms and business units, drawing on his 20 years of expertise in building internationally recognized teams. His team most recently received Foresters top spot in their European Mobile Banking Benchmark with BBVA’s mobile app, receiving the highest ever overall score. Prior to BBVA, Rob was the Global Head of Design for Barclays where he established and developed its award-winning design team, growing the group from six designers in 2012 to 130 designers in 2016 working globally across all units and disciplines. Prior to Barclays, Rob ran his own design agency in the U.S., has been part of two FinTech start-ups, and was Director of Development and Strategy for a New York-based creative agency. He also spent 10 years with BarclaycardUS as Head of Creative US cards, where he led pitches across multiple Fortune 500 companies, including Apple, Best Western, Mazda and Midwest Airlines (now American Airlines). Outside of work, Rob has a passion for music and cycling and when he can find the time, oil painting.

  • Jason Bates

    MONZO – CEO – CO-FOUNDER

    Jason Co-Founded Monzo y Starling, dos nuevos bancos minoristas digitales en el Reino Unido, donde, como CCO, lideró el producto y la propuesta: investigando las necesidades de los clientes, diseñando la aplicación, reclutando un equipo de clase mundial y defendiendo las presentaciones regulatorias al regulador británico . Jason tiene experiencia de primera mano de lo que realmente significa crear un banco FinTech de última generación desde cero. Ahora, como parte de 11: FS, lidera equipos de trabajo en el mercado de servicios financieros para ayudar a los bancos a impulsar la transformación digital y ayudarles a ofrecer una “banca verdaderamente digital”. Posee una experiencia de banco grande con Startups / acercamiento digital para entregar proyectos más bien que apenas hablar sobre ellos. También es co-anfitrión de Fintech Insider, el podcast de negocios # 1 en iTunes, escuchado en más de 152 países.